Hiii, I’m Yufei Song, also known as Maple :)
I’m a Master Industrial Design student at Eindhoven University of Technology, focusing on UX, interaction, and experience design. My work explores how design can make subtle human and social experiences more visible, understandable, and open for reflection.
During my Master’s journey, I worked across AI-supported creative tools, collective stress visualization, service experience design, experimental material interaction, and consumer experience strategy. My strongest expertise areas are User & Society and Creativity & Aesthetics, which shape how I approach people, context, visual language, and interaction.
Alongside my studies, I completed a UX design internship at Kraft Heinz, where I developed a Consumer Experience Playbook to support packaging-related projects and cross-functional collaboration.
