Final Master Project Assessment Portfolio
Hi, I’m Maple. A human-centered designer.
I’m Yufei Song, also known as Maple. This portfolio shows how my Master journey developed around human-centered design, emotional experience, visual expression, and collective awareness.
Projects
Projects as checkpoints in my development.
Main Projects
M22 / Final Master Project / Dec 2025 - Jun 2026
Making Group State Visible
Ambient visualization for awareness in team meetings
M21 / Heinz Internship / Sep 2025 - Dec 2025
Pack Consumer Experience Playbook
Structuring CX knowledge in an industry context
M12 / Feb 2025 - Jun 2025
Stress in Sight
Collective stress visualization across devices
M11 / Sep 2024 - Dec 2024
Doodle Adventure
AI-supported storytelling for creative confidence
Supporting Course Projects
Constructive Design Research / Sep 2024 – Nov 2024
Sunday Blues
Design probe, field study, focus group, and tangible mood reflection
User Experience Theory and Practice / Feb 2025 – Apr 2025
Bol.com Service Redesign
Return journey, trust, communication clarity, and service transparency
Innovation Space Project / Feb 2025 – Jun 2025
AI Alien
Ferrofluid, material interaction, and non-human AI expression
The Thinking Eye / Apr 2025 – Jun 2025
The Thinking Eye
Drawing as observation, analysis, visual thinking, and spatial perception