My competence development is closely connected to my Professional Identity and Vision. During my Master, the projects did not develop as separate cases. They gradually formed one journey: from understanding individual experience and creative confidence, to designing for emotional awareness, service trust, organizational collaboration, and finally group state awareness in my FMP.
Master Journey × Expertise Areas
A compact overview of how my projects gradually developed my expertise areas and formed the direction of my Final Master Project.
2024 / M11 + CDR
Starting from Lived Experience
I began by exploring lived experiences, emotions, and creative confidence through M11 and CDR.
Spring 2025 / M12 + Bol + AI Alien
Systems & Expression
I expanded into collective stress, service trust, material interaction, and visual language.
Autumn 2025 / M21
Organizational Context
I learned how design supports stakeholders, workflows, and organizational knowledge.
2025–2026 / FMP
Group State Awareness
My FMP brought these directions together through ambient group state awareness.
Together, these stages shaped my PI&V: using human-centered design and creative expression to support emotional, experiential, and social awareness.
User & Society
This area became the foundation of my human-centered direction. Across my projects, I learned to move from assumptions toward people’s lived experiences, especially when working with confidence, mood, stress, trust, collaboration, and group state.
User: from individual creative and emotional experiences to service users, consumers, and internal stakeholders.
Society: from one-person experiences to collective and organizational contexts.
M11 helped me understand children’s creative confidence and the fear of judgment in drawing. CDR extended this sensitivity to students’ Sunday Blues through design probes and user studies. In Bol and M21, I moved from individual users to service trust, consumers, internal stakeholders, and cross-functional decision-making. M12 and my FMP then brought this area into more sensitive collective experiences, where stress, privacy, anonymity, and group state had to be addressed without making people feel exposed or judged.
Creativity & Aesthetics
I developed this area by translating research insights into visual, tangible, and experiential forms. Aesthetics became a way to shape meaning, emotion, and interpretation rather than only the visual appearance of a design.
Creativity: from playful storytelling and concept exploration to tangible, material, and speculative interaction.
Aesthetics: from visual language and composition to ambient expression of subtle social experiences.
In M11, storytelling, playful UI, and visual prompts made drawing feel imaginative and less judgmental. CDR used a tangible booklet, coloring, and reflective prompts to make mood exploration gentle and personal. AI Alien pushed this further by using ferrofluid movement as a non-human aesthetic expression of AI, while Thinking Eye strengthened my sensitivity to composition, tonality, colour, perspective, and spatial perception. In my FMP, these learnings came together in abstract ambient visuals that communicate group state without reducing it to fixed emotional labels.
Technology & Realization
I learned to use technology as a medium for experience, not as the starting point. The technical choices in my projects were valuable when they helped make interaction, awareness, or reflection more understandable.
Technology: from AI-supported storytelling to cross-device, material, and AI-supported ambient systems.
Realization: from concept sketches to prototypes that could be tested, experienced, and reflected on.
M11 introduced AI-supported storytelling as part of a creative drawing journey. M12 expanded my realization skills into a cross-device system with shared-screen visualization and personal reminders. In AI Alien, I worked more physically, building with ferrofluid, magnets, voice input, and AI-supported technical iteration. M21 used digital prototyping to make consumer experience knowledge navigable and applicable. In my FMP, Wizard-of-Oz prototyping and AI-supported visual generation helped me test how ambient visualization could support awareness of changing group state.
Business & Entrepreneurship
This area developed through projects where design had to work within service or organizational systems. I learned to consider practical value, stakeholder needs, workflows, and how design decisions can become actionable in real contexts.
Business: from service trust and customer reassurance to organizational value.
Entrepreneurship: from identifying opportunities to making design knowledge actionable for stakeholders.
Bol helped me connect UX decisions to service trust, responsibility, return communication, and customer reassurance. M21 then placed these concerns inside a real company context, where design had to structure knowledge, align stakeholders, and support packaging-related decisions across teams. Together, these projects helped me understand design as something that can make complex service and organizational processes easier to act on.
Math, Data & Computing
I developed this area by working with data, AI, and system logic in relation to sensitive human experiences. These projects taught me to use computation carefully, especially when people’s experiences should not be reduced to simple labels.
Math & Data: from interpreting stress and group-related information to abstract feedback.
Computing: from AI behavior and system logic to careful representation of sensitive experiences.
M12 translated stress data into abstract team-level feedback while avoiding individual exposure. AI Alien explored how AI responses could become physical movement and material behavior instead of verbal output. In my FMP, I used visual logic, AI-supported image generation, and scenario-based behavior to explore group state awareness. Across these projects, data and computing became tools for careful mediation rather than direct measurement or judgment.
Reflection
Looking back, my Master journey helped me move from designing separate experiences to designing more carefully for people, context, relationships, and meaning. My strength lies in understanding people’s experiences and translating subtle insights into visual, interactive, and experiential forms. At the same time, I still want to improve my ability to conduct longer-term evaluations in real contexts and communicate complex design systems more clearly. Overall, my competence development forms a clear loop with my PI&V: using human-centered research to understand people deeply, and using creative expression to make experiences more meaningful, reflective, and supportive.